Category Archives: Clothing

SPRING ’15 LOOKBOOK

Take a small peek at some of the apparel and people of …lost clothing for Spring 2015.
Photos by: Patton & Laserwolf

SURFBOARD_WAREHOUSE
…lost enterprises: california brand // exclusive of everything surf skate snow // uniquely uncontrived heritage // san clemente since 91 or 93.

MASON_WARD_BURGER_BENCH
Mason Ho, Chris Ward and Cheeseburger checking T-street in San Clemente CA.

WARD AND MASON TEE
Chris in the Ward Army boardshorts & Mr. Ho in the Mason Resinworks boardshorts.

MAYHEM_SHAPING_BAY
Meanwhile Matt “Mayhem” Biolos mows more foam for famous and not so famous surfers in the Orbis tee.

MASON_WARD_BURGER_DINER
After a quick surf the boys head to San Clemente Cafe for a bite to eat. “His pancakes are his pancakes but your pancakes are also his pancakes”. Cheeseburger in the “Everybody Come” tee & Mason in the “Parted” tee.

MASON_WARD_BOARD_FACTORY
Mason and Chris head to the …lost surfboard warehouse to feel up a few boards.

BOARD_RACKS
Plenty to choose from.

RESIN_WORKS_1
Cutting edge art has always defined …lost surfboards. Part of our Spring ’15 apparel line consists of the ResinWorks Collection. It takes inspiration from the one-of-a-kind hand laminated resin designs of the …lost surfboard factory and incorporates them into performance 4-way stretch boardshorts, tees, accessories, sandals and beach towels.

MASON-PAINT-ROOM_INSTA
Mason making some art of his own in the Mason Ho Pocket Crew.

WARD_LEEMCONNEL_WEB
Also incorporated into the Spring ’15 line is the …Lost At Sea Collection. Our somewhat satirical and twisted take on the classic tropical leisure style. Here’s Chris Ward in the Make Mai Day tee with original graphics from talented and quirky artist Lee McConnell.

MAYHEM_MASON_TALK
The crew meets up with Mayhem for lunch. The always fashionable Cheeseburger wearing the Oh Yeah woven. Part of the …Lost At Sea Collection.

MAYHEM CHOKE OUT
We’re guessing not many Haoles get to choke hold Hawaiians. Mayhem and Mason horsing around after lunch.

MASON_BURGER_TALKSTORY
As the day leads into night Mason and Burger share a few beers and funny stories.

BRADEN_KNITS
One of San Clemente’s finest in the Farley Crew

MASON_GIRLS_TALKSTORY
Mason making friends.

FRIENDS_PARTY_PIC
The Spinddrift woven and Dubby woven.

WARD_TVISON_STAGE
Tunnel Vision rocking the house party with Wardo on back-up vocals. Hayden (guitar player) in the At Sea woven and Ward in the Good Squad pocket crew.

PARTY_GOERS
Party goers.

TANNER_JUMP
Tunnel Vision drummer Tanner Payan stage diving in the Smokin Resin boardshorts. Part of the ResinWorks Collection.

MHo005_ Laserwolf
Mason Ho heads to the tip of Baja searching for fun waves in the Mason Resinworks boardshorts.

MASON_CABO_BLOWTAIL
Mason blowing tail in Cabo in his boardshorts from the ResinWorks Collection.

MHo001_ Laserwolf
“That was fun now let’s go find some barrels”

MASON_BOAT_CABO
Mason taking the sea route to his secret spot south of the border.

MASON_LOST_AT_SEA
Mason lost on land…

Mho004_ Laserwolf
…but not at sea.

MHo.089. LaserwolfMason Ho signing off on the …Lost Spring 2015 collection.

AMBASSADOR OF FUN

Here’s a gem straight from the studios of Red Bull giving you an exclusive look (we’re shocked they got past the three legged dog) into the life of Mason Ho – The Ambassador of Fun. Mason is wearing the new Hot Potato boardshort in this segment, the same boardshorts he won the Backdoor Shootout in.